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Soft launch IDEAS 2012

With its slogan ‘Arms for Peace’, IDEAS 2012 is poised to make a lasting impression on local and international front.

Soft launch IDEAS - 2012 was held on 30th March 2012.

To give IDEAS – 2012 a momentous head start, a “Soft Launch” of this internationally renowned event was held on 30th March, 2012 in Islamabad. The Soft Launch was marked by declaring inauguration of IDEAS 2012 by the Prime Minister of Pakistan, Syed Yousuf Raza Gilani. The IDEAS - 2012 Soft Launch was attended by Federal Ministers, Services Chiefs, Federal Secretaries, Ambassadors, Diplomats, CEOs of exhibiting companies as well as CEOs of leading local and multinational companies.


The highlight of the event include Inaugural address by the Chief Guest; formally announcing the launch of IDEAS 2012. Earlier, a welcome address, on behalf of DEPO - Ministry of Defence Production, was delivered by Major General Tahir Ashraf Khan, Director General DEPO. The event also include a thematic performance to depict the cultural and social characteristics of the country.


The Soft Launch of IDEAS 2012, including the exhibition, was be managed by Badar Expo Solutions; Pakistan’s leading event and exhibition Management Company.